Transparency & merchant links
How we make money, what a « partner » status changes for a brand, and what remains strictly identical for you.
Our approach
PetFoodStats is a free tool for analysing and comparing dog and cat food. Editorial independence is the backbone of the service: every product in the catalogue deserves an honest analysis and direct access to help you decide, whatever its score.
We follow one simple principle: every product has a purchase link, whether commissioned or not. The fact that a link may earn us a commission never enters our calculations or rankings.
How we make money
When you click a « View on site » link that redirects you to an online store (Amazon, Zooplus, a reseller…), we may earn a commission on your purchase. This applies to any brand in the catalogue, regardless of its score - good or bad.
Some brands also sign a direct partnership agreement with us. In that case, the link takes you to their own official site.
In every case, what we earn through a link has never influenced, does not influence and will never influence the score of a product or its position in any listing or ranking.
What « partner » status changes
A partner brand gains additional communication options. These options relate only to display - never to the content of the independent analysis:
- Display of a promo code dedicated to PetFoodStats users
- Sticky CTA (purchase button that remains visible while scrolling the product page)
- Deep link to the right variant and the right bag size (instead of the brand homepage)
- Notifications to users who have favourited their products (updates, promo codes…)
- Enhanced brand block: photos, videos, FAQ - shown separately from our analysis
What never changes
No « partner » criterion exists in our scoring algorithm. The calculation relies solely on the product composition, clinical thresholds and veterinary references (FEDIAF, WSAVA, AAFCO, literature).
No boost, no priority, no bump in rankings or personalised recommendations. A poorly-scored partner brand stays poorly scored. A well-scored non-partner brand stays well ranked.
Strengths, watchpoints, redhibitory triggers, fit to your pet - all identical for partners and non-partners.
Are you a brand and want to talk?
We only accept brands whose catalogue is already referenced and scored independently. The partnership covers the communication options above - never the score of any product.
Get in touch →Brands: contact us
Three channels, one address. We take every request seriously and respond individually.
Correct a data point
You spotted an error on the composition, nutritional values, calories or any factual data of one of your products? Send us the guaranteed analysis or updated technical sheet. We correct within 48 to 72 hours after verification.
Right of reply to our analysis
You want to add a public clarification on one of our reviewed products (specific ingredient, particular manufacturing process, context not detected by our algorithm…)? We review your request and may publish a short clarification on the product page, shown separately from our analysis. Editorial moderation on our side.
Methodological dialogue
You disagree with the logic of our scoring on a specific criterion (thresholds, weights, choice of a reference)? We take a call. If your scientific argument changes our analysis, we adjust the grid and document the change publicly.