INDEPENDENT - NO BRAND INFLUENCE
All the data you need to make the right decision
We decode kibble and wet-food labels on 18 nutritional criteria - objectively, no jargon, no brand influence.
Quick search
A specific brand in mind?
Find its nutritional score in seconds.
Or head straight to our reviews of popular brands:
For the lazy
Don't want to compare 150 products yourself?
Answer a few questions about your pet - age, weight, sensitivities, budget - and we'll tell you exactly what to feed them.
🎯 Take the 2-minute quizQuestion 2 of 5
Does your dog have any known sensitivities?
Why trust us?
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Products analysed
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Brands catalogued
18
Nutritional criteria, every time
Explore by theme
What matters most for them?
Pick the criterion you care about - the ranking is already done.
General rankings
Top kibble
Kibble ranked by nutritional score.
Top wet food
Wet food ranked by nutritional score.
Highest protein
Kibble ranked by protein density.
Budget-friendly
Best-rated products at the lowest price per kg.
Sensitivities & restrictions
Grain-free
Recipes formulated without any grains.
Chicken-free
Alternatives for animals sensitive to chicken.
Gluten-free
Recipes without wheat, barley or rye.
Single protein
Only one source of animal protein.
The market in numbers
Is the market really as bad as people say?
Our catalogue answers, in full transparency.
57/100
Catalogue average score
0
A+ products across the market
Grade distribution across the catalogue
How it works
Why trust us over brand marketing?
Who actually reads the label?
We do. Line by line, ingredient by ingredient. We don't rely on marketing promises - we read the actual composition.
What do we score, exactly?
18 criteria that genuinely matter for your pet's health: protein quality, additives, cereals, fat ratio, moisture.
And what do I get out of it?
A letter grade. The details behind it. No jargon, no bias, no brand partnership.