INDEPENDENT - NO BRAND INFLUENCE

All the data you need to make the right decision

We decode kibble and wet-food labels on 18 nutritional criteria - objectively, no jargon, no brand influence.

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0+ products analyzed Compare 2 products side by side

Why trust us?

0+

Products analysed

0+

Brands catalogued

18

Nutritional criteria, every time

The market in numbers

Is the market really as bad as people say?

Our catalogue answers, in full transparency.

60/100

Catalogue average score

1

A+ products across the market

Grade distribution across the catalogue

A+ 1
A 20
B 43
C+ 58
C 110
D 66
E 19

How it works

Why trust us over brand marketing?

Who actually reads the label?

We do. Line by line, ingredient by ingredient. We don't rely on marketing promises - we read the actual composition.

What do we score, exactly?

18 criteria that genuinely matter for your pet's health: protein quality, additives, cereals, fat ratio, moisture.

And what do I get out of it?

A letter grade. The details behind it. No jargon, no bias, no brand partnership.

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